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Interdisciplinary Collaboration between Marketing and Software Engineering Students: Opportunities and Limitations

Rishi Saripalle, Peter Kaufman. Interdisciplinary Collaboration between Marketing and Software Engineering Students: Opportunities and Limitations. In 22nd Americas Conference on Information Systems, AMCIS 2016, San Diego, CA, USA, August 11-14, 2016. Association for Information Systems, 2016. [doi]

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