Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies

Samer Schaat, Aleksandar Miladinovic, Stefan Wilker, Stefan Kollmann, Stephan Dickert, Erdem Geveze, Verena Gruber. Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies. In Proceedings of the 3rd Workshop on Emotions and Personality in Personalized Systems, EMPIRE 2015, Vienna, Austria, September 16-20, 2015. pages 25-32, ACM, 2015. [doi]

Abstract

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