Claudio Schapsis, Larry Chiagouris. Outlining a New Approach to Study Mobile Marketing: Relevancy as a Primary Mediating Construct to Understand Mobile Advertising Effectiveness. In Proceedings of the 5th International Conference on E-business and Mobile Commerce, ICEMC 2019, Taichung, Taiwan. pages 17-24, ACM, 2019. [doi]
Abstract is missing.