Ragnar Schierholz, Lutz Kolbe, Walter Brenner. Mobilizing Customer Relationship Management - A Journey from Strategy to System Design. In 39th Hawaii International International Conference on Systems Science (HICSS-39 2006), CD-ROM / Abstracts Proceedings, 4-7 January 2006, Kauai, HI, USA. IEEE Computer Society, 2006. [doi]
Abstract is missing.