Achieving more by saying less? On the Moderating Effect of Information Cues in Paid Search

Darius Schlangenotto, Dennis Kundisch. Achieving more by saying less? On the Moderating Effect of Information Cues in Paid Search. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

Abstract is missing.