Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint

Stefanie Schreiber, Daniel Baier. Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint. In Berthold Lausen, Sabine Krolak-Schwerdt, Matthias Böhmer 0002, editors, Data Science, Learning by Latent Structures, and Knowledge Discovery [revised versions of selected papers presented during the European Conference on Data Analysis (ECDA 2013), Luxembourg, July 2013]. Studies in Classification, Data Analysis, and Knowledge Organization, pages 465-474, Springer, 2013. [doi]

Abstract

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