Eusebio Scornavacca Jr., Jonathon McKenzie. Perceived critical success factors of SMS based campaigns: a managerial perspective. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 2123-2132, 2006. [doi]
Abstract is missing.