Pitfalls in Persuasion: How Do Users Experience Persuasive Techniques in a Web Service?

Katarina Segerståhl, Tanja Kotro, Kaisa Väänänen-Vainio-Mattila. Pitfalls in Persuasion: How Do Users Experience Persuasive Techniques in a Web Service?. In Thomas Ploug, Per F. V. Hasle, Harri Oinas-Kukkonen, editors, Persuasive Technology, 5th International Conference, PERSUASIVE 2010, Copenhagen, Denmark, June 7-10, 2010. Proceedings. Volume 6137 of Lecture Notes in Computer Science, pages 211-222, Springer, 2010. [doi]

Abstract

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