Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

Stephan Seiler, Song Yao, Wenbo Wang. Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment. Marketing Science, 36(6):838-861, 2017. [doi]

Authors

Stephan Seiler

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Song Yao

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Wenbo Wang

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