Looking Does not Automatically Lead to Booking: Analysis of Clickstreams on a Chinese Travel Agency Website

Jun Shao, Ulrike Gretzel. Looking Does not Automatically Lead to Booking: Analysis of Clickstreams on a Chinese Travel Agency Website. In Ulrike Gretzel, Rob Law, Matthias Fuchs, editors, Information and Communication Technologies in Tourism, ENTER 2010, Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. pages 197-208, Springer Vienna, 2010. [doi]

Abstract

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