Zhen Shao, Lin Zhang, Rui Zhang, Zhengyuan Pan. Impact of Gamification on Consumers' Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 21, 2019. [doi]
Abstract is missing.