Bradley T. Shapiro. Advertising in Health Insurance Markets. Marketing Science, 39(3):587-611, 2020. [doi]
@article{Shapiro20-0, title = {Advertising in Health Insurance Markets}, author = {Bradley T. Shapiro}, year = {2020}, doi = {10.1287/mksc.2018.1086}, url = {https://doi.org/10.1287/mksc.2018.1086}, researchr = {https://researchr.org/publication/Shapiro20-0}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {39}, number = {3}, pages = {587-611}, }