Advertising in Health Insurance Markets

Bradley T. Shapiro. Advertising in Health Insurance Markets. Marketing Science, 39(3):587-611, 2020. [doi]

@article{Shapiro20-0,
  title = {Advertising in Health Insurance Markets},
  author = {Bradley T. Shapiro},
  year = {2020},
  doi = {10.1287/mksc.2018.1086},
  url = {https://doi.org/10.1287/mksc.2018.1086},
  researchr = {https://researchr.org/publication/Shapiro20-0},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {39},
  number = {3},
  pages = {587-611},
}