Radhika Sharma, Shirin Alavi, Vandana Ahuja. Generating trust using Facebook-A study of 5 online apparel brands. In Vandana Ahuja, Yong Shi, Deepak Khazanchi, Naseem Abidi, Yingjie Tian, Daniel Berg, James M. Tien, editors, Proceedings of the 5th International Conference on Information Technology and Quantitative Management, ITQM 2017, Creating Knowledge and Wisdom via Big Data Analytics, December 8-10, 2017, New Delhi, India. Volume 122 of Procedia Computer Science, pages 42-49, Elsevier, 2017. [doi]
Abstract is missing.