Exploring the O Zone effect: how own, others and outer influences shape green purchasing behaviour in e-commerce

Nitika Sharma, Arminda Maria Finisterra do Paço. Exploring the O Zone effect: how own, others and outer influences shape green purchasing behaviour in e-commerce. J. Inf., Comm, Ethics in Society, 23(2):234-261, 2025. [doi]

Abstract

Abstract is missing.