Exploring the O Zone effect: how own, others and outer influences shape green purchasing behaviour in e-commerce

Nitika Sharma, Arminda Maria Finisterra do Paço. Exploring the O Zone effect: how own, others and outer influences shape green purchasing behaviour in e-commerce. J. Inf., Comm, Ethics in Society, 23(2):234-261, 2025. [doi]

Authors

Nitika Sharma

This author has not been identified. Look up 'Nitika Sharma' in Google

Arminda Maria Finisterra do Paço

This author has not been identified. Look up 'Arminda Maria Finisterra do Paço' in Google