An Empirical Study of What Drives Consumers to Use Mobile Advertising in China

Xiang Shen, Huaping Chen. An Empirical Study of What Drives Consumers to Use Mobile Advertising in China. In Workshops at the Grid and Pervasive Computing Conference, GPC 2008, Kunming, China, May 25-28, 2008. pages 158-163, IEEE Computer Society, 2008. [doi]

Abstract

Abstract is missing.