How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model

Xiao-Liang Shen, Yangjun Li, Yongqiang Sun, Zhen-Jiao Chen, Kem Z. K. Zhang, Sesia J. Zhao. How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

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