Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later

Bin Shen 0006, Xiaoyan Xu, Quan Yuan. Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later. IEEE Trans. Engineering Management, 70(4):1295-1311, April 2023. [doi]

Abstract

Abstract is missing.