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Examining the Factors Affecting Corporate Image from Social Networking Fan Page Usage Using the Elaboration Likelihood Model

Soo Il Shin, Dianne J. Hall, Jiahe Song, Kang Bok Lee, Teresa Lang. Examining the Factors Affecting Corporate Image from Social Networking Fan Page Usage Using the Elaboration Likelihood Model. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 5319-5327, IEEE, 2016. [doi]

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