Neural Feature Embedding for User Response Prediction in Real-Time Bidding (RTB)

Enno Shioji, Masayuki Arai. Neural Feature Embedding for User Response Prediction in Real-Time Bidding (RTB). In Ludovico Boratto, Andreas Kaltenbrunner, Giovanni Stilo, editors, Proceedings of the Workshop on Social Media for Personalization and Search co-located with 39th European Conference on Information Retrieval, SoMePeAS@ECIR 2017, Aberdeen, Scotland, UK, April 9, 2017. Volume 1840 of CEUR Workshop Proceedings, pages 8-13, CEUR-WS.org, 2017. [doi]