Customer relationship management (CRM) evaluation: diffusing crm benefits into business processes

Marianna Sigala. Customer relationship management (CRM) evaluation: diffusing crm benefits into business processes. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1789-1800, 2004. [doi]

Abstract

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