Business Models and Tactics in New Product Creation: The Interplay of Effectuation and Causation Processes

Mun Kiat Sitoh, Shan L. Pan, Ching-Ying Yu. Business Models and Tactics in New Product Creation: The Interplay of Effectuation and Causation Processes. IEEE Trans. Engineering Management, 61(2):213-224, 2014. [doi]

Abstract

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