Identification of critical success factors for emerging market entry planning processes in the automotive industry

Thillai Sivakumaran, Florian Kohne, Michael Toth. Identification of critical success factors for emerging market entry planning processes in the automotive industry. In 2015 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015, Singapore, December 6-9, 2015. pages 1694-1698, IEEE, 2015. [doi]

Abstract

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