Critical Success Factors and Outcomes of Market Knowledge Management: A Conceptual Model and Empirical Evidence

Subramanian Sivaramakrishnan, Marjorie Delbaere, David Di Zhang, Edward R. Bruning. Critical Success Factors and Outcomes of Market Knowledge Management: A Conceptual Model and Empirical Evidence. IJKM, 6(3):1-21, 2010. [doi]

Abstract

Abstract is missing.