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On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison

Cristina Soguero-Ruiz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez. On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison. Expert Syst. Appl., 39(17):12772-12783, 2012. [doi]

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