Eeva Solja, Jaakko Aspa. Can the Effectiveness of branded Mobile Application Coupons be increased through Storytelling?. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 291, 2016. [doi]
Abstract is missing.