The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce

YoonSeock Son, Wonseok Oh 0001, Sang Pil Han, Sungho Park. The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

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