Jung-Eun Son, Hee-Woong Kim, Yoon-Jung Jang. Investigating Factors Affecting Electronic Word-Of-Mouth In The Open Market Context: A Mixed Methods Approach. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 167, 2012. [doi]
Abstract is missing.