Scale development & validation for assessing attitude towards counterfeit luxury

Neena Sondhi. Scale development & validation for assessing attitude towards counterfeit luxury. In Vandana Ahuja, Yong Shi, Deepak Khazanchi, Naseem Abidi, Yingjie Tian, Daniel Berg, James M. Tien, editors, Proceedings of the 5th International Conference on Information Technology and Quantitative Management, ITQM 2017, Creating Knowledge and Wisdom via Big Data Analytics, December 8-10, 2017, New Delhi, India. Volume 122 of Procedia Computer Science, pages 206-213, Elsevier, 2017. [doi]

Abstract

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