Segmenting & profiling the deflecting customer: understanding shopping cart abandonment

Neena Sondhi. Segmenting & profiling the deflecting customer: understanding shopping cart abandonment. In Vandana Ahuja, Yong Shi, Deepak Khazanchi, Naseem Abidi, Yingjie Tian, Daniel Berg, James M. Tien, editors, Proceedings of the 5th International Conference on Information Technology and Quantitative Management, ITQM 2017, Creating Knowledge and Wisdom via Big Data Analytics, December 8-10, 2017, New Delhi, India. Volume 122 of Procedia Computer Science, pages 392-399, Elsevier, 2017. [doi]

Abstract

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