The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Stefan Stremersch, Vardit Landsman, Sriram Venkataraman. The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32(1):89-110, 2013. [doi]

Abstract

Abstract is missing.