Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China)

Qi-Ying Su, Carl Adams. Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China). In Qi Li, Ting-Peng Liang, editors, Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi an, China, August 15-17, 2005. Volume 113 of ACM International Conference Proceeding Series, pages 236-243, ACM, 2005. [doi]

Abstract

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