Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising - researchr publication authors

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Smitha Muthya Sudheendra, Maral Abdollahi, Dongyeop Kang, Jisu Huh, Jaideep Srivastava. Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising. In Wei Ding 0003, Chang-Tien Lu, Fusheng Wang 0001, Liping Di, Kesheng Wu, Jun Huan, Raghu Nambiar, Jundong Li, Filip Ilievski, Ricardo Baeza-Yates, Xiaohua Hu, editors, IEEE International Conference on Big Data, BigData 2024, Washington, DC, USA, December 15-18, 2024. pages 3070-3074, IEEE, 2024. [doi]

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