Smitha Muthya Sudheendra, Maral Abdollahi, Dongyeop Kang, Jisu Huh, Jaideep Srivastava. Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising. In Wei Ding 0003, Chang-Tien Lu, Fusheng Wang 0001, Liping Di, Kesheng Wu, Jun Huan, Raghu Nambiar, Jundong Li, Filip Ilievski, Ricardo Baeza-Yates, Xiaohua Hu, editors, IEEE International Conference on Big Data, BigData 2024, Washington, DC, USA, December 15-18, 2024. pages 3070-3074, IEEE, 2024. [doi]
@inproceedings{SudheendraAKHS24-0,
title = {Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising},
author = {Smitha Muthya Sudheendra and Maral Abdollahi and Dongyeop Kang and Jisu Huh and Jaideep Srivastava},
year = {2024},
doi = {10.1109/BigData62323.2024.10825787},
url = {https://doi.org/10.1109/BigData62323.2024.10825787},
researchr = {https://researchr.org/publication/SudheendraAKHS24-0},
cites = {0},
citedby = {0},
pages = {3070-3074},
booktitle = {IEEE International Conference on Big Data, BigData 2024, Washington, DC, USA, December 15-18, 2024},
editor = {Wei Ding 0003 and Chang-Tien Lu and Fusheng Wang 0001 and Liping Di and Kesheng Wu and Jun Huan and Raghu Nambiar and Jundong Li and Filip Ilievski and Ricardo Baeza-Yates and Xiaohua Hu},
publisher = {IEEE},
isbn = {979-8-3503-6248-0},
}