A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

Taewon Suh, Seok Kang, Elyria A. Kemp. A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. Electronic Commerce Research, 20(2):361-379, 2020. [doi]

@article{SuhKK20,
  title = {A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services},
  author = {Taewon Suh and Seok Kang and Elyria A. Kemp},
  year = {2020},
  doi = {10.1007/s10660-018-9320-0},
  url = {https://doi.org/10.1007/s10660-018-9320-0},
  researchr = {https://researchr.org/publication/SuhKK20},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research},
  volume = {20},
  number = {2},
  pages = {361-379},
}