The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes

Badri Munir Sukoco, Wann-Yih Wu. The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes. Expert Syst. Appl., 38(6):7396-7406, 2011. [doi]

Abstract

Abstract is missing.