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Acquiring a Digital Audience for Theaters - Looking Through The Lenses of Customer Equity and Empirical Research

Urszula Swierczynska-Kaczor, Pawel Kossecki. Acquiring a Digital Audience for Theaters - Looking Through The Lenses of Customer Equity and Empirical Research. In Maria Ganzha, Leszek A. Maciaszek, Marcin Paprzycki, editors, Proceedings of the 2014 Federated Conference on Computer Science and Information Systems, Warsaw, Poland, September 7-10, 2014. pages 1277-1284, 2014.

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