Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?

Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman. Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?. Information, 11(12):545, 2020. [doi]

Authors

Sidra Tabassum

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Muddasar Ghani Khwaja

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Umer Zaman

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