Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman. Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?. Information, 11(12):545, 2020. [doi]
@article{TabassumKZ20, title = {Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?}, author = {Sidra Tabassum and Muddasar Ghani Khwaja and Umer Zaman}, year = {2020}, doi = {10.3390/info11120545}, url = {https://doi.org/10.3390/info11120545}, researchr = {https://researchr.org/publication/TabassumKZ20}, cites = {0}, citedby = {0}, journal = {Information}, volume = {11}, number = {12}, pages = {545}, }