Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?

Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman. Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?. Information, 11(12):545, 2020. [doi]

@article{TabassumKZ20,
  title = {Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?},
  author = {Sidra Tabassum and Muddasar Ghani Khwaja and Umer Zaman},
  year = {2020},
  doi = {10.3390/info11120545},
  url = {https://doi.org/10.3390/info11120545},
  researchr = {https://researchr.org/publication/TabassumKZ20},
  cites = {0},
  citedby = {0},
  journal = {Information},
  volume = {11},
  number = {12},
  pages = {545},
}