Winning over Grassroots Consumers: An Empowerment Perspective of Yu'E Bao

Tianhui Tan, Ying Zhang, Cheng-Suang Heng, Chunmian Ge. Winning over Grassroots Consumers: An Empowerment Perspective of Yu'E Bao. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

Abstract is missing.