Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms

Andrea Tettamanzi, Maria Carlesi, Lucia Pannese, Mauro Santalmasi. Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms. In Mario Giacobini, Anthony Brabazon, Stefano Cagnoni, Gianni Di Caro, Rolf Drechsler, Muddassar Farooq, Andreas Fink, Evelyne Lutton, Penousal Machado, Stefan Minner, Michael O Neill, Juan Romero, Franz Rothlauf, Giovanni Squillero, Hideyuki Takagi, Sima Uyar, Shengxiang Yang, editors, Applications of Evolutinary Computing, EvoWorkshops 2007: EvoCoMnet, EvoFIN, EvoIASP,EvoINTERACTION, EvoMUSART, EvoSTOC and EvoTransLog, Valencia, Spain, April11-13, 2007, Proceedings. Volume 4448 of Lecture Notes in Computer Science, pages 233-240, Springer, 2007. [doi]

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