Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Seshadri Tirunillai, Gerard J. Tellis. Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control. Marketing Science, 36(6):862-878, 2017. [doi]
Abstract is missing.