Does ad blindness on the web vary by age and gender?

Thomas S. Tullis, Marisa Siegel. Does ad blindness on the web vary by age and gender?. In Wendy E. Mackay, Stephen A. Brewster, Susanne Bødker, editors, 2013 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI '13, Paris, France, April 27 - May 2, 2013, Extended Abstracts. pages 1833-1838, ACM, 2013. [doi]

Abstract

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