Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websites

Zofija Tupikovskaja-Omovie, David J. Tyler. Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websites. In Bonita Sharif, Krzysztof Krejtz, editors, Proceedings of the 2018 ACM Symposium on Eye Tracking Research & Applications, ETRA 2018, Warsaw, Poland, June 14-17, 2018. ACM, 2018. [doi]

Abstract

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