CRM Scorecard Measurement: The Case for the Banking Sector in Saudi Arabia

Zahid Ullah, Abdullah S. Al-Mudimigh. CRM Scorecard Measurement: The Case for the Banking Sector in Saudi Arabia. In David Al-Dabass, Sokratis K. Katsikas, Ioannis Koukos, Richard N. Zobel, editors, EMS 2009, Third UKSim European Symposium on Computer Modeling and Simulation, 25-27 November 2009, Athens, Greece. pages 269-273, IEEE Computer Society, 2009. [doi]

Abstract

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