Bhanu Chandra Vattikonda, Vacha Dave, Saikat Guha, Alex C. Snoeren. Empirical Analysis of Search Advertising Strategies. In Kenjiro Cho, Kensuke Fukuda, Vivek S. Pai, Neil Spring, editors, Proceedings of the 2015 ACM Internet Measurement Conference, IMC 2015, Tokyo, Japan, October 28-30, 2015. pages 79-91, ACM, 2015. [doi]
Abstract is missing.