Bhanu Chandra Vattikonda, Santhosh Kodipaka, Hongyan Zhou, Vacha Dave, Saikat Guha, Alex C. Snoeren. Interpreting Advertiser Intent in Sponsored Search. In Longbing Cao, Chengqi Zhang, Thorsten Joachims, Geoffrey I. Webb, Dragos D. Margineantu, Graham Williams, editors, Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015. pages 2177-2185, ACM, 2015. [doi]
Abstract is missing.