Neurophysiological Measurements of Memorization and Pleasantness in Neuromarketing Experiments

Giovanni Vecchiato, Fabio Babiloni. Neurophysiological Measurements of Memorization and Pleasantness in Neuromarketing Experiments. In Anna Esposito, Alessandro Vinciarelli, Klára Vicsi, Catherine Pelachaud, Anton Nijholt, editors, Analysis of Verbal and Nonverbal Communication and Enactment. The Processing Issues - COST 2102 International Conference, Budapest, Hungary, September 7-10, 2010, Revised Selected Papers. Volume 6800 of Lecture Notes in Computer Science, pages 294-308, Springer, 2010. [doi]

Abstract

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