A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models

Thomas Verbraken, Wouter Verbeke, Bart Baesens. A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models. IEEE Trans. Knowl. Data Eng., 25(5):961-973, 2013. [doi]

Abstract

Abstract is missing.