Outsourcing of Social CRM Services in German SMEs

Julio A. N. Viana, Maarten van der Zandt, Olaf Reinhold, Rainer Alt. Outsourcing of Social CRM Services in German SMEs. In Witold Abramowicz, Gary Klein 0001, editors, Business Information Systems Workshops - BIS 2020 International Workshops, Colorado Springs, CO, USA, June 8-10, 2020, Revised Selected Papers. Volume 394 of Lecture Notes in Business Information Processing, pages 215-228, Springer, 2020. [doi]

Abstract

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